Upodi News & Blogs

Everything related to Upodi and the Subscription Economy

How to avoid the curse of the “Zombie Shopping Cart”

11 October 2020- 13 min read

YOU ARE SLOWLY COMING to your senses: “What’s going on?”  

Your head is buzzing… and you struggle to see things clearly.   

Gradually your surroundings emerge before you: 

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Do you have your introductory offers under control?

06 October 2020- 4 min read

A story from real life – that ended in revenue loss…

Once there were (and still is) a Danish company – more specifically a chain of gyms. Our chain of gyms, let’s call them Fitness X. They were successful.

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Get going with our brilliant idea

01 October 2020- 3 min read

❓ Do you know this?

💡 You have a brilliant idea. [your brilliant idea] on subscription!

You just need a website, a payment solution and a subscription engine, and you're ready to:

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Pricing Strategy

29 September 2020- 17 min read

Elaborate guide of pricing strategy | How to sell using pricing strategies 

One of the most challenging aspects of marketing and selling a product is deciding its price.

Pricing can represent a puzzle and is one that every SaaS business will face.

However, pricing your SaaS platform doesn’t have to be a stab in the dark.

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Price elasticity of demand [The extensive guide]

23 September 2020- 15 min read

Price elasticity of demand [The extensive guide]

Getting your pricing right is essential in any business. In a SaaS context, where a change in price can trigger cancellations of subscriptions or push potential customers in the arms of your competition, it can make or break your business.

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Avoid abandoned cart on new markets

14 September 2020- 6 min read

There was once an entrepreneur who was successful in his home market. Each month, a box of inspirational products was sent out to his subscribers and they got value, inspiration and motivation to try new things.

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What is the difference between Upodi and a PSP?

07 September 2020- 6 min read

[PSP = Payment service Provider red.]

A question I often receive is if Upodi is a PSP (Payment Service Provider).

The short answer is: no it is not.

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Dunning Process

02 September 2020- 11 min read

The elaborate guide 2020 | Dunning as a process for payment of debt 

Historically, the term dunning had a very different context to which it would be in a SaaS context today.

What Did Dunning Previously Mean?

The historical use of dunning relates most typically to the collection of debts.

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SaaS Metrics

27 August 2020- 13 min read

SaaS Metrics Guide: What Are the Key Ones?

SaaS businesses that have the most significant long-term success, and always seem to innovate and find ways to keep their customers happy, have one massive thing in common.

They obsess over their metrics and take continual action to improve them.

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Coding your own subscription engine? Wait!

19 August 2020- 8 min read

At first glance, the subscription business seems simple. Customer chooses a plan, gives you their payment details and you charge them once a month. But how would this work under the hood?

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Taxation

17 August 2020- 4 min read

A story from real life.

We have success – we internationalize!

But can we do that?

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Dynamic Pricing

12 August 2020- 15 min read

How to increase sales with dynamic pricing

Dynamic pricing is a strategy most used in the retail industry. However, it may be a strategy that is worth exploring for your SaaS business. Dynamic pricing can be great from a business perspective.

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ACV SaaS

03 August 2020- 12 min read

How to Increase ACV as a SaaS Business 

There is so much jargon and so many different acronyms thrown about when it comes to SaaS that it’s easy to confuse yourself and your customers, when it comes to talking about various matters. In addition to causing confusion... 

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Manual invoicing based on number of users and clicks

21 July 2020- 3 min read

… That sounds boring.  

Nevertheless, this is the reality in many companies - it takes an incredibly long time, it is manual (read: high risk of error) AND lack of proration means that you potentially lose revenue (read more about proration here).

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Technical Churn Prevention

16 July 2020- 4 min read

Wouldn’t it be nice if you could have a glimpse into the future?

For example, wouldn’t it be nice if you could foresee missing payments before they were missing?

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Are you in control of your company or are your company in control?

30 June 2020- 3 min read

When we talk subscribers, many people think of mobile and the internet - and maybe Netflix, Spotify and fitness?

Classic subscription schemes where we pay and fast bend once a month, and then a form for goods or services is delivered.

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Tiered Pricing

25 June 2020- 11 min read

Calculate the Optimum Tiered Pricing Strategy

Deciding on a pricing strategy for your SaaS platform can be tricky. It’s easy to look at other SaaS providers in your niche and simply undercut their pricing or offer a similar model. What works for one SaaS provider in terms of pricing won’t necessarily work for you.

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Proration

23 June 2020- 3 min read

Proration, is the term that covers: When someone signs up for your service, up-/downgrades on a “crooked” day of the cycle.

Imagine the following:

You have a good subscription business. Everyone is happy.

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Subscription Business Model

22 June 2020- 13 min read

Subscription Business Model: How to Use it [2020]

Using a subscription model is a fantastic way to help you compound the value of your customer relationships. Rather than working hard to get customers multiple times if you want them to make repeat purchases, a subscription model allows you to acquire the customer once. 

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Customer Acquisition Cost

14 June 2020- 14 min read

Guide | The what, how and why of customer acquisition cost 

Thanks to continuing improvements in customer behaviour tracking, it has never been easier for businesses to measure their customer acquisition cost (CAC).

The ability to measure CAC has had a substantial influence on businesses, especially in the SaaS space. 

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