Customer acquisition or customer retention?
One of the questions I often receive is this:
Everything related to Upodi and the Subscription Economy
One of the questions I often receive is this:
WEBINAR 3/11 w. Ed Ley and Jakob Soderberg
Most businesses have experience of the frustration of chasing late and unpaid invoices. Missed payments cost you precious time and resources in chasing up, and the disruption to your cash flow can also affect your business in other ways.
Do as Keatech and add a big spoonful of Upodi to your subscription business.
Imagine that you where dealing with this dilemma:
While focusing on churn rate can be seen as a negative, with many SaaS companies instead looking to focus on the positive aspects of their retention rate, putting a focus on this metric can have a huge impact on your business growth.
If you plan to secure investment to help you grow your SaaS business, the discount rate is a crucial metric of which you will need to have a grasp.
YOU ARE SLOWLY COMING to your senses: “What’s going on?”
Your head is buzzing… and you struggle to see things clearly.
Gradually your surroundings emerge before you:
A story from real life – that ended in revenue loss…
Once there were (and still is) a Danish company – more specifically a chain of gyms. Our chain of gyms, let’s call them Fitness X. They were successful.
❓ Do you know this?
💡 You have a brilliant idea. [your brilliant idea] on subscription!
You just need a website, a payment solution and a subscription engine, and you're ready to:
One of the most challenging aspects of marketing and selling a product is deciding its price.
Pricing can represent a puzzle and is one that every SaaS business will face.
However, pricing your SaaS platform doesn’t have to be a stab in the dark.
Getting your pricing right is essential in any business. In a SaaS context, where a change in price can trigger cancellations of subscriptions or push potential customers in the arms of your competition, it can make or break your business.
There was once an entrepreneur who was successful in his home market. Each month, a box of inspirational products was sent out to his subscribers and they got value, inspiration and motivation to try new things.
[PSP = Payment service Provider red.]
A question I often receive is if Upodi is a PSP (Payment Service Provider).
The short answer is: no it is not.
Historically, the term dunning had a very different context to which it would be in a SaaS context today.
What Did Dunning Previously Mean?
The historical use of dunning relates most typically to the collection of debts.
SaaS businesses that have the most significant long-term success, and always seem to innovate and find ways to keep their customers happy, have one massive thing in common.
They obsess over their metrics and take continual action to improve them.
At first glance, the subscription business seems simple. Customer chooses a plan, gives you their payment details and you charge them once a month. But how would this work under the hood?
A story from real life.
We have success – we internationalize!
But can we do that?
Dynamic pricing is a strategy most used in the retail industry. However, it may be a strategy that is worth exploring for your SaaS business. Dynamic pricing can be great from a business perspective.
There is so much jargon and so many different acronyms thrown about when it comes to SaaS that it’s easy to confuse yourself and your customers, when it comes to talking about various matters. In addition to causing confusion...