Everything related to Upodi and the Subscription Economy
While focusing on churn rate can be seen as a negative, with many SaaS companies instead looking to focus on the positive aspects of their retention rate, putting a focus on this metric can have a huge impact on your business growth.
SaaS businesses that have the most significant long-term success, and always seem to innovate and find ways to keep their customers happy, have one massive thing in common.
They obsess over their metrics and take continual action to improve them.
There is so much jargon and so many different acronyms thrown about when it comes to SaaS that it’s easy to confuse yourself and your customers, when it comes to talking about various matters. In addition to causing confusion...
Thanks to continuing improvements in customer behaviour tracking, it has never been easier for businesses to measure their customer acquisition cost (CAC).
The ability to measure CAC has had a substantial influence on businesses, especially in the SaaS space.
Customer Lifetime Value, or CLTV, can be used either for real-time analysis or as a prediction model for your business. By using CLTV, you can calculate what customers are worth to your business, both individually and collectively.
The SaaS landscape has grown exponentially over the last few years. As businesses continue to realize the vast potential of cloud-based services, the SaaS market is projected to grow to approximately $60 billion in value by 2023.
ARPU can be used to calculate how much revenue an average user, or unit, is generating for your business. It can be a useful metric for helping your SaaS business to analyse growth patterns and to help plan what future strategies and actions you need to set.
ARR stands for annual recurring revenue.
If you’re a SaaS business that sells your platform on a subscription basis, ARR can be a powerful metric that will help you:
MRR is monthly recurring revenue. It a SaaS metric that describes the amount of money your business can reliably expect to make each month.If you sell your SaaS service on a subscription basis, then MRR is going to be a key metric for you to work with.
