Visma expands offering in subscription mgmt with acquisition of Upodi

03 November 2021- 6 min read

Insider Press

Visma expands its offering in subscription management with the acquisition of Upodi


Visma increases its focus on the subscription management market by acquiring Danish-based Upodi - a subscription management and recurring billing platform. Together with Upodi, Visma will continue to optimize its subscription-based business models to meet increasing market demands.

The subscription market is at the tip of a true transformation across multiple industries with cross-industry adoption of recurring subscription business models. Visma is already investing heavily in this market, and the acquisition of Upodi is a further step in that direction.

A subscription model is all about unlocking recurring revenue for businesses and forming long-lasting customer relationships. Upodi is a subscription management software solution that puts subscription, billing, and payment on autopilot, which is why Visma sees Upodi as a natural fit in its strategy.

We see an increase in new demands from customers when it comes to invoicing and billing their products. With Upodi, we continue our journey in the subscription economy, extending the Visma eco-system, and giving our customers the opportunity to scale their recurring billing. Their subscription management solution is a great fit with our existing cloud ERP portfolio, including” said Janne Poikulainen, Director of Business Operations at Visma.

Building an industry-leading platform requires knowledge about the financial operations and the business transformation currently undergoing in the field of business finance. Visma holds both competencies, and former owners share the vision Visma set forth, making the acquisition a benefit to both companies,” said Rasmus Foged, CEO and Founder of Upodi.

Upodi, with its API-driven subscription technology and engaged and skilled employees, is an excellent fit with Visma. Together, we will work to strengthen our offering in subscription services, and we are excited to embark on this journey as a team,” said Yvette Hoogewerf, Segment Director for Cloud ERP & Industry Solutions at Visma.

For more information, please contact:

  • Janne Poikulainen, Director of Business Operations, Visma, tel +4745404233
  • Allan Lundgaard Hamilton, M&A Director, Visma, tel +4523373657
  • Rasmus Foged, Managing Director, Upodi, tel. +4528145957


About Upodi

Upodi is a recognized vendor in the Danish market with a long list of clients, including Lunar, Goodiebox, and MobilePay. The company was founded in 2017 to support the fast-growing change in buying behavior. With its flexible subscription management platform, Upodi enables customers to rapidly scale their subscription business, reducing cost and maintaining control and agility of their business.

About Visma

Visma offers software and services that simplify and digitize the most important business processes in the private and public sectors. The Visma Group is active throughout the Scandinavian region, along with the Benelux, Central, and Eastern Europe. With more than 14 000 employees, more than 1 135 000 customer contracts, and net sales of more than € 1.7 billion in 2020, Visma is one of Europe's leading software companies.


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Jakob Soderberg

Jakob Soderberg

Jakob is former Head of Marketing at Upodi. Jacob knows a lot about a lot of things. Including (not excluding) fundraising, subscription based business models, IPA's and IPO's plantbased foods and barefoot running.